ghd Platinum+ Professional Performance Styler

One-line verdict

The ghd Platinum+ delivers smooth, fast straightening for some users but faces persistent authenticity and durability complaints that overshadow its premium positioning.

How it compares

• vs Dyson Airwrap Co-anda2x Multi-Styler ($700–$800): ghd Platinum+ wins on straightening precision and price value, Dyson Airwrap wins on styling versatility, airflow drying speed, and app-guided guidance

AI-summarized review themes

Frequently Praised

• Heats up in seconds, reaching full temperature almost immediately
• Glides smoothly through hair without snagging or catching
• Produces sleek, straight results with minimal passes needed
• Maintains straightness throughout the day for most hair types

Frequently Criticized

• Multiple buyers report receiving counterfeit or non-genuine units
• Several units stopped working within weeks or months of use
• No temperature adjustment option, runs too hot for some hair
• Warranty claims denied when purchased from unauthorized sellers

Best for

Professional stylists, buyers seeking fast heat-up, those with thick hair tolerant of high heat

Not for

Fine or color-treated hair, buyers needing temperature control, frequent travelers requiring warranty support

Data sources

• Estimated ~20 purchase reviews via 20 Walmart customer reviews
• Review period: 2019–2022
• Sentiment confidence: medium